ORDINARY AI
Converges on the answer by the shortest route
Fast, polished answers. But everyone ends up in the same place.
THINK BEYOND THE OBVIOUS.
Step off the
shortest path.
Efficiency tools deliver the fastest right answer — and so do your competitors'. New ventures and transformation need "strategic detours" that force your thinking to stretch.
45-day free trial. Just your company, name, email, and team size. (The app interface is currently in Japanese.)
CURRENT
Where you are
GOAL
Unseen options
CURRENT
Where you are
Other industries
Paradox
Discomfort
GOAL
Unseen options
WHY DETOUR?
The faster you rush to answers,
the more you miss.
ProvokePath doesn't let AI substitute for your answers. It steps off the road once, and multiplies the questions inside your team.
PROVOKE PATH
Widens first, then brings back questions
Shift, reverse, and put discomfort into words. Humans make the final choice.
BREAK THE PREDICTABLE
Predictable meetings
never produce real breakthroughs.
Three traps many teams fall into. ProvokePath answers each with a forced shift in perspective.
The same people reach the same conclusions
AI inserts intentional detours, asking questions that lie outside your usual line of thought.
Settling for generic answers anyone could get from AI
Check the 'correct-looking' answers on your own. Here, you share what only humans have: honest views and discomfort.
Unspoken feelings and doubts get overlooked
The emotion log makes unspoken friction and gut feelings visible, turning them into discussion.
DESIGNED FOR HUMAN THINKING
AI designs the detour
Paradox, shifted concepts, and emotional hooks break predictable harmony.
Surface honest feelings
Name the elephant in the room and draw out the team's hidden empathy.
Humans make the final decision
AI offers questions. The team finds the answers.
THREE CONTROLLED DEVIATIONS
From one road to three deviations.
01SHIFT
Shifted Concepts
Force-apply rules from unrelated industries to break your field's conventions from the outside.
Bring in rules and metaphors from a completely different world
02REVERSE
Extreme Paradox
Deny the premise entirely to expose hidden assumptions.
What if the exact opposite of your premise were true?
03FEEL
Emotional Hook
Name the elephant in the room and put real feelings into words.
The elephant in the room / the ideas you quietly discarded
A MOMENT OF PROVOCATION
Change the question,
change the future you see.
AI's role is not to conclude, but to offer the questions your team hasn't voiced yet.
LIVE THOUGHTAI PROVOCATION
"What if you stopped trying to gain new customers entirely? How would you redesign your relationship with the ones you have?"
TEAM / DISCOMFORT
We chased acquisition and never checked whether existing customers actually changed.
INSIGHT
Could we contract on customer change, not revenue?
WHERE IT WORKS
Where it makes a difference.
New business & product planning
BEFORE
Ideas only come along the same axes as competitors
AFTER
Find unique breakthroughs through other industries' rules and paradox
Organizational issues & team building
BEFORE
Meetings where no one says what they really think
AFTER
Put hidden discomfort into words with emotion logs and detour questions
HUMAN DECISION
AI THINKS WITH YOU.
AI DOESN'T DECIDE FOR YOU.
AI shifts perspectives, reverses premises, and puts discomfort into words. Choosing the future is up to humans.
45 DAYS FREE
Ready to break out of predictable consensus?
Start a 45-day free trial with full features. Your data stays even after the trial ends.